Analytiikka eli kävijämäärien mittaaminen on aihe, joka on helppo ymmärtää väärin. Sieltä nimittäin löytää perustelut melkein mille tahansa kehitysehdotukselle, kuten Stijn Debrouwere selittää blogauksessaan Turning questions into metrics:

You can’t improve all four at the same time, so pick what you want to work on right now:

• the loop: find an article through social media, read it and then possibly share it with others, who might then click through and read it, share it and so on.
• the browse: enjoy yourself, kill some time, read at least a couple of articles. A great homepage and good recommendations for what to read next keep you on the site.
• the habit: becoming a part of your morning routine. Even if you enjoy a website you won’t necessarily keeping coming back to it.
• the sell: donate, buy a subscription, an ebook, an event ticket and so on. Every visit is an opportunity.

Jutussa on paljon muutakin kiinnostavaa, muun muassa tiivis selitys siitä, miksi väärien mittareiden tuijottaminen on turhauttavaa.